The big debacle that the Big Billion Day was, one would think the company would tread more carefully when experimenting with something new. But looks like that has not been the case. While the strategy is new, server crashes are not new for Flipkart as we already know.
Flipkart-owned-Myntra hosted its big App sale over the weekend, the first after it made the transition to app-only mode. But customers were left agitated, as the app was super slow, sometimes not even loading, when they tried to browse for offers.
They took to twitter to express their woes:
Source: The Hindu Business Line
This has come at a time when Industry experts and other ecommerce players are still debating about the pros and cons of an app-only strategy. Can Myntra prove a point and justify its move? We already know there’s been a 10% dip in sales in just two weeks. Will this percentage rise after this weekend?
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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