Fashion etailers offer personalised products & fitting

Sales of apparel and fashion goods have been skyrocketing over the past year or so. To keep the online cash counter ringing, many start-ups are now offering customized and personalized clothes and fashion accessories.            

The way forward

Online fashion retail has successfully managed to claim a huge share from offline retail. However, there are customers who want only the best fits, cuts, fabrics and stitch. This is where online stores that offer customization sweeps in.

This will help to grab the remaining lot of customers who still preferred offline stores because they could get it altered or stitched as per their requirement as opposed to mass-produced online products. Made-to-order apparels, bags, shoes and accessories with home-visits, everything is available online in today’s times.

Who all are doing it

Creyate, an Arvind Internet venture offers custom-made denims, suits, chinos and shirts. Merely a six month old company, in the next three years they plan to reach Rs. 1000 crore revenue. Other online startups include Korra, Mr. Button, Dnuvo, Bombay Shirt Company, 16 stiches, Denimcraft, Toteteca, besides many others.

Positive Response

Online shoppers are happy. Sample this – Creyate makes 200 outfits every day and clocks-in 10-15 home visits daily! Shani Himanshu, Co-founder of Korra that makes denim wear said, “We do close to 200 pair of denims every month now, but we started with one pair a day a year back. People have now started understanding and appreciating the fact that their denims can look the way they want it to be in terms of the number of pockets to the type of stitches.”

Most of these online custom-made players in apparel section make men’s clothes or unisex wear such as denims. As women are driving online sales in India, especially in the fashion category, it will be fascinating to see if similar start-ups for women’s wear crop up too.