Industry experts have predicted a rise in the contribution of women to Indian ecommerce from 26% to 35% by 2016. Looks like the figures might get revised soon.
In what might not be a surprise to many who keep track of the changing trends of marketing tactics, a recent report from Business Insider points out that women on whatsapp are a muse for brands and marketers now. So if you need more women customers, you know where to touch base with them.
Source: ETRetail
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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