The landscape of online selling in India is evolving very fast. It has never been easier to sell online in India. A host of new marketplaces have come up in the past 2 years. Technology requirement for setting up your own store has also been reduced to a few clicks.
This wind of change will ensure that more and more people start selling online in India, which is a welcome development. But, this will also mean that winning as an online seller will come more complex. Here's why...
More Competition
The ease of selling online will bring more people into the business, which will in-turn increase competition manifold. The winning seller will need to deploy the right strategy at the right time to cut through the competition.
Large companies like Snapdeal and Flipkart have started marketplaces in the past 24 months. Amazon has entered India. This is great, but is there a challenge? All these marketplaces have subtle differences in their approach in areas like product pricing, shipping process, remittance etc. This variation introduces complexity for the seller who sells everywhere.
A lot of VC money has been pumped into e-commerce lately. Companies with deep pockets are spoiling the customer by selling at deep discounts, delivering the next day and refunding without asking questions. An SME online seller cannot match these service levels, which the customer expects today.
There are many other aspects due to which online selling is easier, but more complex today.
IndianOnlineSeller.com is an online publication committed to helping the online seller in India win, on a consistent basis. Welcome!
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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