10 Ways to Nudge Customers to Make an Online Purchase

There are plenty of reasons that can make the customer think before buying any products. Well, quality and durability are something that people are looking for. Apart from that, no offers, heavy pricing, or any more reasons can stop the customer from purchasing. In that case, if you want to attract customers, then you have to find a way to do it. 

In this article, we have listed ten ways to nudge customers to make a purchase. Hence, make sure to read this article and get a better picture out of it. So, follow the ways:

1. Variety of Payment Methods 

While shopping online, sometimes you encounter small issues such as forgetting to keep your card with you. At times, this type of issue can irritate you, and that is why you need a variety of payment options that can never stop you from purchasing. Therefore, going to the back where you kept your card and coming back is a long process. In that case, every brand should come up with multiple payment options like PayPal, Amazon, and more. So, make full use of your digital wallet through your phone and pay for your order. Besides, you must have the proper Credit Card Fraud Management for no worries.

2. Buy 1 Get 1 (BOGO) Scheme 

When it comes to sales, there is no better sale than Buy 1 Get 1. Besides, it is quite an interesting sale that can give one extra piece. So, in place of reducing price or offering discounts, you can provide the Buy 1 Get 1 offer to customers, which is more fascinating than any other offers. Plus, the BOGO sale response can get you new customers.

It does not matter whether you purchase a shirt, t-shirt, or jeans. Eventually, you will get one extra piece, like buy 1 shirt and get 1 free.

3. Offer Coupons

To make a purchase, you can make full use of Smart Coupons. It is nothing but an attractive coupon like the First Purchase Discount. This type of coupon is commonly used by the brand so that a new user can sign up and get the first order discount instantly. It is one of the best selling strategies and you can also check out the best 6 strategies to attract customers for repeat purchases. And this coupon can make the customer purchase without stepping back. Besides, you can also enjoy the perfect offers through email. However, there are many Types of Online Frauds going on, so stay alert.

4. Time-By-Time Wishlist Alert 

Most of the time, when a customer likes any product, then all they do is pick it into the wishlist. Therefore, it is our job to inform the customers about their wishlist products from time to time. Consequently, you must send an automatic email to the customer about their product status, offers, price drops, and more. So, include a link to early access so that the customer can make a purchase. 

Sometimes, when the wishlist order might bring the offers like a 10% offer. At that time, an email alert can help the customer to purchase it without spending too much. However, you need to stay alert from Online Shopping Frauds. 

5. Referral Program & Store Credit 

The referral program is one of the vital programs that can assist you in turning your all-time customers into advocates in no time. A referral program comes with an add-on feature that can get your variety of discount codes to reduce the price from the final order. So, all you need to do is use the referral link and share it with your friends. If your friend uses the referral link and buys a product, you will get store credits.

Therefore, you must not forget to offer the referral link and store credits to customers to grab products at an affordable range.

6. Variety of Shipping Options

If your customer purchases any products from the respective brand, then all they expect is free shipping. However, if the brand is charging an additional fee on handling or shipping services, a customer always feels overcharged. Besides, the addition of shipping and handling charges may shake up the customer's budget. 

Giving multiple shipping options like fast or express shipping options is great. People also look to get their product as soon as they can. In that case, you need an express shipping option. Therefore, you need to develop all types of shipping services with or without any additional charge. 

7. Proper Product Presentation

Product presentation is really important both before and after purchasing a product. And limited-time offers can boost people's minds to make a purchase. If the respective product comes once in a while, the customer will try to buy as soon as possible. Therefore, you must ensure to give time to time information about the availability of the product. Therefore, creating a scarcity can be very helpful for the seller to keep on checking the customer all the time.

8. Display Product Reviews 

More than 93% of people go through the comment section before buying any product. Therefore, adding a review section can be the perfect move to get positive feedback to attract more people to purchase products without time. The highlighted review can convince the buyers to make a purchase. In that case, a stylish review page can do the job without making more effort. 

More details about products can increase the chance of buying your products. Hence, you must take care of the product review page. 

9. Option to Make a Wishlists

Give both the registered users and guests an additional option to add their most favorite item to their wishlists. Besides, you can send a mail to them who have picked the product on their wishlist. The customer can know everything about the products like availability, price drop, size available, and more with the email. Therefore, a wishlist option is perfect for people who have added products to their wishlist.

Moreover, you may get various offers or price drops on your respective products, which you added to the wishlist. Therefore, do not miss out on adding the wishlist option.

10. Great Warranty & Money-back Policy

For the trust, your products need to have a warranty and money-back guarantees. If your products have a warranty and money-back guarantee, customers would love to try your products. If the products have a 30 to 90-day return or money-back policy, customers would be more confident in trying your products. 

All these policies are suitable for all types of products like electronics, fitness equipment, clothing, and many more. In that case, you must ensure to take care of the warranty for long-lasting performance, which can be useful for customers to make a purchase.

Conclusion

There are several reasons for customers not to buy products or come across any issue related to buying products. Hence, we have an article that can help you grow your sales and nudge customers to purchase. If you are failing to generate more sales, you should follow this article and learn essential tricks.