How to Optimize eCommerce Product Pages for Human & Search Engines

In a market where eCommerce is booming like never before, there is a great need for online sellers to make sure that they leave no stone unturned when it comes to optimizing the content on the product page. The challenge is to deliver product information as efficiently as possible for both humans and search engines.

Sales depend on product discovery, which in turn depends on your product page which finally depends on how you optimize your page to show up on search engines in a relevant manner. Relevant search results against a user query can generate sales quite easily and efficiently, which in turn can make your page rank higher.

Here are 5 simple ways in which you can go about optimizing your product pages so that you increase your sales and thus rank higher on search engines.

1. Upload Good Images:

It is a documented fact that larger and good quality images help sell more products. Infact, it seems larger and better images can increase your sales by around 9%. Invest some money in acquiring a good camera and learn the basics of getting a good photo of your products. We have already written about how you could do this . Check it out here and here.

Also do make sure that the background, angles and sizes of your photos are consistent across your product page. This will deliver a good user experience. Also, make sure that you use multiple photos of a product from different angles. This can make a significant difference when it comes to customer decisions.

2. Pay attention to product descriptions and title tags:

To make your website/product page surface on search engines easily, you will have to pay close attention to how you use words/sentences and keywords when you describe your product.

Use the right keywords. When I say right, I mean relevant. These keywords should be added in a page’s title tags and the META Tags description. In addition, you could also look at adding keywords in the URL string of your product page. All this data gets indexed by the search engine which looks largely at these tags to determine relevant content against a search query.

The best way to optimize for both search engines and humans is to have informative product titles and descriptions which are efficient. By efficient, I mean concise and meaningful at the same time. The titles and descriptions should give both humans and search engines the right information. The balance has to be just about right.

3. Showcase real reviews:

Many customers are cynical about the product titles and description because they might have had bad experiences in the past. While it is true that a customer might not trust all that is written about a product by you, they will definitely be a little more welcoming about reviews written by other customers. Thus, it becomes important for an online seller to showcase real user reviews and testimonials on their product page. This will make help persuade your customers to trust you.

4. Keep your product pages simple and minimal:

It is important that an online seller understands the importance of minimal UI and clutterless product listings. Many online stores choose to bombard their users with as much information as they can fit into the page. This creates a problem for customers as a cluttered product page can bring about confusion, thus negating its primary aim.

Make sure that you use the product page space intelligently and add information in an aesthetic and pleasing way. Displaying information and products in structured and pleasing way helps customers to relax and pay more attention to the page, which in turn can drive up your sales.

5. Keep space for additional improvements and features:

Online sellers have to understand that product page optimization is an endless task. There is always some room for improvement. Think about it like a garden that needs to be tended everyday. There is also the fact that search engine technology and algorithms keep changing with time and online sellers should be quick to recognize these changes and act accordingly.

There are always some extra and personalized features which you could deploy on your homepage to make it more appealing to customers. Product videos, interactive images and notifications are some of them. You will have to experiment with new features and see how they affect your visits and sales.