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How to build an Online Brand on Marketplaces and get repeat sales

No matter what the sales channels are, building a brand can get you that extra pull of customers to generate more sales. Through brand building, you familiarize your customers...

How to avoid losses while discounting this festive season?

The festive season is when ecommerce discounts turn big and bold. All this is done in the hopes to receive massive orders that bring that glorious cha-ching! But, simple...

Shopclues targets growth with 50-80% discounts; Gives into private fashion brands for profits

Online marketplace Shopclues might be looking for a merger or IPO, but before that happens the etailer is looking boost its customer base through discounts. Its Maha Bharat Diwali...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of ecommerce developments/happenings around...

Pepperfry ready to ramp up sales through new service – Rental Furniture

Pepperfry is constantly on the hunt for innovative ways to boost sales. Before its plan to go offline, the online retailer launched its own brand to get a bite...

Paytm Mall offers 100% festive sale discount; more sales by etailer expected soon

The first ever Paytm Mall festive sale keeps getting exciting. In August, the etailer said it will host its mega festive sale online and offline as part of its...

Diwali, the Golden season of Indian ecommerce – What did the past years’ sales reveal?

Diwali festive season, the happiest days in the ecommerce calendar is fast approaching, when online sellers find their cash registers ringing by the minute. Over the years, customers have...

Amazon to lunch more FCs through retail chains & manufacturers

The delivery network expansion plan continues for Amazon. The etailer launched its largest Fulfilment Centre (FC) in Hyderabad only a few days ago. Before that it announced its fifth...

Amazon unveils first Fashion Studio in India, fashion included its top-3 categories

Amazon Fashion is trying to catch up with Myntra, fashion arm of rival Flipkart. In just 6 months it achieved 90% growth. The US-based online marketplace is giving this...

Personalisation – Flipkart’s mantra for Big Billion Days?

Over the years, Flipkart’s Big Billion Days sale event has become bigger (and more successful as per the ecommerce player) each year. Starting tomorrow, until 24th September, online shoppers...
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