Quick Commerce 2025: How Blinkit, Zepto & Swiggy Are Fighting for Your 10-Minute Order

Remember when waiting 2 days for an Amazon delivery felt like forever? Well, welcome to 2025, where 10 minutes is the new standard. And honestly, it has completely changed how we shop.

I ordered groceries last night at 11 PM. By 11:08 PM, they were at my door. No planning ahead, no weekly shopping trips. Just pure convenience. But behind this magic, there is a massive war happening between three giants: Blinkit, Zepto, and Swiggy Instamart.

The Numbers Tell a Crazy Story

According to a recent Bain & Company report, here is what is actually happening in quick commerce right now:

• Blinkit controls over 50% of the market. Yes, half of all quick commerce orders in India go through them.
• Zepto and Swiggy Instamart are fighting hard for the number 2 spot.
• Together, these platforms handled two-thirds of all online grocery orders in 2024.
• Quick commerce now accounts for 10% of all e-retail spending in India.

The craziest part? As reported by Economic Times, Swiggy and Zepto are raising nearly ₹15,000 crore combined to fuel this battle. That is serious money.

Why Are They Burning So Much Cash?

Here is the thing. To win in quick commerce, you need:

1. Dark stores everywhere - These are mini warehouses in every neighborhood
2. Delivery partners on standby - Someone has to bring your chips at midnight
3. Crazy discounts - To get you hooked on the service

Zepto alone is burning over ₹500 crore per month. Swiggy consolidated burn hit ₹740 crore in Q3. Blinkit, backed by Zomato, is in a better position with ₹18,314 crore in reserves according to Moneycontrol.

New Players Joining the Game

As if three players were not enough, we now have more companies jumping in:

• Flipkart Minutes - Walmart backed giant enters the race
• Amazon Tez - Because Amazon never misses a trend
• BigBasket BB Now - Tata group stepping up
• Reliance - Pivoted to 30-minute delivery model

According to IBEF, quick commerce is forecasted to grow by over 40% annually until 2030. Competition is getting intense. And guess who benefits? Us, the consumers.

What This Means for Your Wallet

Right now is actually the best time to use these apps. Here is why:

• Heavy discounts and cashback offers
• Free delivery on most orders
• Subscription plans with extra benefits
• Price matching to stay competitive

Companies are spending billions to acquire customers. Take advantage while it lasts.

My Take on Who Will Win

Honestly, Blinkit has a massive head start. Being owned by Zomato gives them resources and experience in hyperlocal delivery. But Zepto surprised everyone with their aggressive growth. And never count out Swiggy - they have been in the delivery game for years.

The real question is: can this model ever be profitable? At ₹500 crore monthly burn rates, something has to change. Either prices go up, or some players exit.

For now, enjoy your 10-minute deliveries. The war for your order is making our lives incredibly convenient.

Quick Tips to Save More

1. Compare prices across all three apps before ordering
2. Use subscription plans if you order frequently
3. Stack offers with bank discounts
4. Order during off-peak hours for faster delivery

What is your go-to quick commerce app? Drop a comment below!

Sources: Bain & Company, Reuters, IBEF