Direct-to-consumer, shortly known as D2C, has garnered a significant portion of the consumer market today. The unfortunate pandemic situation has been forcing consumers to follow the restrictions. With more and more people locking themselves in homes, it becomes an open opportunity for companies to strengthen and streamline their logistics and end-to-end marketing channels. Factors like faster reach-to-market, control over the brand image, and advanced modes for customer communication encourage home-grown Indian brands to leverage online media to broaden their sales and profits.
D2C brands realize the importance of connecting with audiences in real-time. They also have realized that having access to a planned and smooth logistics support could prove a bonus point in the race to reach customers' doorsteps. Additionally,
The boom in the technology sphere has cultivated an array of exciting and useful apps and plugins for easy and impactful marketing. Everything has unveiled an innovative and satisfying roadmap for D2D brands to scale up online channels compared to traditional marketing methods.
The spread of Covid-19 has pushed companies to get out of their comfort zones to reduce the dependency on already established channels. With situations getting worse and heavier restrictions being imposed, consumers are more attracted to the online world to fulfill their needs. This changing tide is changing the dynamics of the digital landscapes by giving better impetus for boosting effective and practical direct-to-consumer options to embrace in real-time.
The statistics reveal that Indian eCommerce brands are breaking all sales records in the last few years. It is reported that Amazon India is expected to reach an estimated $200 billion trade in the current year, which tells its growth story. Looking closely at the data also indicates that the Indian marketplace is making huge improvements on better technical support, enormous demands, increasing buying trends, and internationalization of local products and services. Together all these points are preparing the blueprint for more and more new startups and small companies to share the limelight of glory and profits.
Interestingly, the popularity of the Indian Internet marketplace has encouraged millions of small cash-based retailers to explore this new-age marketing and strengthen their associations with customers by promoting better service and satisfaction. The Pandemic has forced retailers to embrace the direct-2-consumer route to earn higher returns via healthy consumer interactions.
Direct-to-consumer or D2C brands are digital-first exclusive that manufacturers market, sell, & ship products to consumers directly without any dependence on intermediaries. They have their branding facilities to distribute their products to boost their brand awareness and increase customer engagement via opting for better sales & marketing channels.
Running a D2C business is all about strengthening and improving ties with customers at each stage. With enhanced direct communication, brands are earning higher margins and achieving an edge over traditional marketing methods. With a focus on evolving needs, brands are delimiting their services, capabilities, and profits by grabbing the more significant shares of the overall marketing pie.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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