The COVID-19 pandemic has been a nightmare for all business owners and entrepreneurs. Many lost their jobs and shut down their businesses due to the lockdowns imposed by the governments to curb the spread of the virus. As most offline stores were closed, entrepreneurs and business owners opt for a new way of generating leads called social selling.
Nowadays, consumers rarely answer unknown callers, so the older methods of reaching customers are less effective. With social media platforms integrated with our daily lives, sellers can now engage directly with their customers and convert them into promoters.
In this article, you will learn how social selling works and how impactful it is.
Social selling is a new way of interacting with customers through social media platforms and generating leads for your business. Actively connecting with your potential customers can persuade them to make purchases from your brand. This technique will replace older methods of relation-building. By connecting with your customers and regularly updating them about your brand’s status will build trust and loyalty between them. And this will help you to transform your trusted customers into promoters.
As mentioned above, people nowadays don’t easily answer calls from unknown callers. This makes it harder for businesses to promote their products and generate leads. But you should know that an organic marketing strategy generates traffic to your business inherently over time.
According to some surveys, social selling by B2B sellers has outperformed their competitors by 72 percent. In organic marketing, you can reach out to your customers free of cost by posting blogs, stories on social media platforms like Instagram, Facebook, etc., and unpaid tweets. You don’t have to do paid advertisements anymore, yet you can easily reach a broader audience.
During this COVID era, brands have experienced a transition in the customers’ behavior, which forced them to change their marketing strategy. Brands now need to gain their customers’ trust back to reach their sales targets. They are using social media platforms to reconnect with their customers and make them know that brands acknowledge their needs and embrace the change. Once customers have restored their trust in your brand, you can connect with new customers with the help of your old customers.
According to some studies, people are more likely to read about the hard doings of characters who have conquered their obstacles to achieve their goals. You can tell your story on how you have struggled to stand back after the losses faced due to the pandemic. This tactic will help you reach your potential customers and motivate them to make purchases from you.
You can also increase your brand’s productivity by using this storytelling strategy to motivate your employees to work harder. Effective storytelling is hidden marketing; you can share your customer’s experience to inspire other customers to make purchases from your brand.
Social media platforms like Linkedin, Facebook, Instagram, Twitter, and Pinterest are the best ways to promote your business and reach more customers. But these platforms work differently for different brands. Firstly, you have to learn how to use these platforms more effectively so that you can take complete advantage of these platforms for the betterment of your business and here is how to sell on Facebook Marketplace. Once you know the real power of social media platforms, you can increase your brand’s reach and maximize your sales figures.
Brands are now promoting their products with the help of influencers to reach a larger customer base. But for a smaller brand to reach out to high-profile influencers is hard due to the reduced cash flow. So, instead of reaching out to high-profile influencers, you can connect with micro-influencers who have a follower base of upto 50K across all platforms.
Some influencers even do promotions for brands free of charge. You can reach out to multiple influencers and plan your marketing campaigns accordingly to reach a broader customer base and generate more leads.
Nowadays, social selling is no doubt the best way to do marketing. You need to adopt the latest strategies and tactics to reach your targeted audience more efficiently. Also, there are various points you should avoid doing in social selling. You should avoid contacting strangers with your unsolicited DMs, this will be considered spam, and the user might report your account. So, while making a proper marketing strategy, you should always be conscious and avoid making mistakes that can lead to the loss of customers.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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