eCommerce Companies to Rescue Associates From Deadly COVID Second Wave
Amidst the news of lockdown, night curfews, and weekend restrictions, India is currently at war with the deadliest unseen enemy, Covid-19. The everyday surging cases and shortages of essentials have created a medical emergency in the entire nation. The increasing demand and restricted public mobility have put the limelight on the eCommerce players to step into fulfilling this gap. Realizing their crucial role, eCommerce companies have vowed to walk extra miles to protect the health and well-being of their associates, including delivery staff and other channel partners. Thus, they aim to protect and safeguard the entire channel to fulfill the orders for customers.
A Ray of Hope
It says a small step begins the journey of a hundred miles. With their determination and commitment to serve better, India Inc has set examples to retain the trust and willingness to service the society. Sensing this emergency, eCommerce companies ensure that their employees and their families get proper vaccines within no time. Companies like Procter & Gamble have pledged Rs 50 crores towards procuring ten lakhs doses for at least five lakh Indians.
Food delivery chain, Swiggy has announced to support 100% vaccination cost of its entire delivery fleet as they believe their delivery partners are the lifelines of their business.
Grofers, an eminent app for food and grocery, has allocated funds for setting up real-time data of all Covid19 resources that will include city-wise data and helpline numbers on its platform. Users can get a variety of data, including PAN India data, nearby health services, COVID resources in Bihar, Chhattisgarh, Delhi, Gujarat, Madhya Pradesh, Rajasthan, Uttar Pradesh, and Maharashtra, and much more. They have joined hands with Unicef to spread the message of getting vaccinated to the distressed population.
Another popular food delivery app, Zomato has launched its not-for-profit initiative called “Help Save My India” in association with the logistics partner Delhivery to source oxygen concentrators and related supplies to help hospitals and families in need.
Giant eComm player Flipkart has announced its collaboration with GiveIndia Foundation to provide life-saving equipment to charitable hospitals, COVID-19 centers, and healthcare workers fighting against the deadly second wave. The company is even encouraging customers to donate in their pledge to supply essential life-saving equipment.
Urban Company, the largest home service company, has announced its pledge of free-of-cost, 100% vaccination of the entire fleet by collaborating with the local healthcare and state governments in the coming weeks. The company has already initiated phase 1 of this effort for service partners aged 45+ and worked closely with local governments and healthcare providers.
The sentiments of service and safety are equally endorsed by the philanthropist Tata Groups’ eComm arm, Tata Cliq. The company has sent out a beautiful message of thinking about humanity over commerce. They are encouraging buyers to focus on our ecosystems first, including colleagues and their families, customer care executives, warehouse and delivery teams. As expected, Tata Group has the most touching way to reach out to the hearts of buyers and remind them of their priorities and duties at this moment of crisis.
About Author
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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