Meesho Digitised 4 Lakhs MSMEs as A Part of 100mn Vision

Meesho is a social e-commerce platform that follows an innovative D2C business marketing model. They allow the resellers to start selling the products with zero investment worldwide. These innovative strategies from Meesho have created significant opportunities for the seller communities all over India.

Meesho is a fantastic Indian social e-Commerce company that extends numerous opportunities for small businesses and individual entrepreneurs. You can start your online businesses with the help of social media platforms like Facebook, Whatsapp, and Instagram with Zero investment.

On a recent search, Meesho already obtained 400,000 sellers, and nearly 70,000 are from Delhi. The other most exciting fact about Meesho is that it has the highest number of women sellers on its platform. Delhi has already visioned an awe-inspiring growth in the number of women sellers. This platform helped sellers scale by announcing the industry-first zero percent commission model in July 2021. It enabled the sellers on Meesho to save more than Rs 200 crore in 5 months. It also made sure their business grew by 76% over two years, which was magnificent.

Recently, Meesho had raised around $300 million funds from Japan’s SoftBank. This helps Meesho to expand its market and grab small businesses in India. Connecting more than 100 million small business owners to their customers base, Meesho is the fastest-growing e-commerce platform. It has helped over 400,000 sellers across the country to prove themself on Online or Digital marketing. They could engage 70% of sellers from tier-2 and smaller cities like Gujarat, Delhi, Rajasthan, Uttar Pradesh, and Maharashtra. 

 Meesho's mission of democratizing e-commerce in India has provided financial independence to many Micro, Small, and Medium Enterprises. This platform gave an exceptional welcome to women entrepreneurs who started it as a casual hobby and eventually flourished in the business. It has already recorded 9 million women entrepreneurs on the platform. These entrepreneurs have obtained 2.5 % greater returns in last year, and thus Meesho supports women entrepreneurs in their quest for financial independence via their innovative zero commission, reselling business model.

With the entrepreneurs from Tier 3 markets in Dimapur, Faizabad, and Haldwani, products like apparel, personal care, kitchen, home decor are the highest-selling product categories on the platform. This socioeconomic equity is a champion enabling more women resellers and helps them to gain their financial independence. 

Meesho offers supportive entrepreneurship, facilitates accessible marketing strategies, connects people from different backgrounds, and drives the e-commerce industry quickly. This effective economic e-commerce model helps any aspirants who use a smartphone to set up an online business at zero cost. It allows the entrepreneurs to create product catalogs on the app and sell their local commodities in the digital space. This platform offers the seller communities communication to their customer, and all also handles effective logistics and technical support.

Nearly 600 million people in India are still not connected to the internet. However, Meesho entrepreneurs can focus on this digital market, influence the demand, and provide value-conscious customers who access affordable products.