Future Retail’s BigBazaar Announces “Two-hour Delivery” Scheme to Accelerate its Sales!

BigBazaar to commence its lucrative delivery service in the metro cities; Delhi, Mumbai, Bengaluru from this coming weekend.

India’s first retail giant, Future Group’s well-known brand BigBazaar has rolled out its “Two-hours delivery” scheme in the metro cities, including Delhi, Mumbai, and Bengaluru. The Scheme is applicable across its segments of food, fashion, and home accessories. The company rolled out its new initiative against similar businesses, namely; Amazon, Flipkart, Bigbasket, and Grofers.

The Scheme Details

Under this scheme, shoppers need to place their orders online through the company’s website or mobile app. The minimum order value is kept at Rs. 500, for which an additional delivery charge of Rs. 49 will be charged from them while all orders above the value of Rs. 1000 will be delivered without any additional cost.

Talking about the launch of this new scheme, Kishore Biyani, founder and group CEO of Future Group, in its statement said,”With this launch, Future Group will be the first multi-channel retailer in India with the full fledged digital capabilities. This two-hour delivery service allows customers to order a fashion late in the evening and wear it to the office the next day.”

“At Big Bazaar, all our customers enjoy instant home delivery for almost every product using technology capabilities,” he added.

Importantly, the scheme will be launched first in the metro cities of Mumbai, Bengaluru, and Delhi in the first phase. The second phase of Big Bazaar’s 2-hour delivery is planned to be launched in the next 45 days in all the major cities where Big Bazaar has more than 3 stores.

With the spreading of COVID-19 pandemic in the country, more and more people are opting for online means to satisfy their grocery and other needs. As a result, BigBazaar is looking to double its fleet of employees and delivery agents by ensuring tie-ups with several undisclosed hyper local delivery companies.

Tough Competition

The Kishor Biyani led group aims at taking on the marketing blitzkrieg with e-commerce giant Amazon, which has caused impediments in Reliance’s much-talked acquisition deal with Future Group. In fact, the company has rolled up its sleeves to give a marketing campaign challenge by adopting a similar tagline ‘India is Asli Dukaan’ (India’s Original Shop) in response to Amazon’s ‘India is Apni Dukaan’ (India’s Own Shop.

Reportedly, a legal battle is on between Amazon and Future Retail, where Mukesh Ambani-led Reliance agrees to take over the group’s retail, warehousing, and logistics divisions for Rs. 24, 713 Cr. However, Amazon objected to this deal which held the 3% stake in the Future Retail’s arm.

Amazon sent a legal notice to Future Retail stating the violation of the contract clause and subsequently won the legal grounds from the Singapore International Arbitration Centre’s (SIAC) in 2020. However, the case is still heard in the Indian Supreme Court and the Delhi High Court along with the SIAC. The Supreme Court has postponed its hearing to July 28 to address the ongoing healthcare crisis situation, while SIAC is expected to deliver its final verdict very soon.