Flipkart works on scaling loyalty program, grocery, fashion biz

Flipkart, being a unique as well as a local Loyalty program, is one of its big priorities in providing groceries as a category with something that we want. It strengthens our value proposition along with specialty partners that roughly move around a million Kirana partners, which we already have in our ecosystem. The company offers fashion businesses to continue investing in technology and infrastructure with its early looks to strengthen its position in the burgeoning massive acceleration for businesses amid the pandemic. 

A unique local Loyalty program from “Flipkart Plus” is one of its big priorities in grocery categories which brings up something where we want to strengthen our value proposition by partnering with a rough million Kirana partner that we already have in our ecosystem stated by the CEO of Flipkart Group, Kalyan Krishnamurthy. You also added to a fashion category which is one of the biggest categories in India being and penetrated digitally.

Technology and infrastructure are two very big Investments in the areas of a forward-moving opportunity, which was also stated by the CEO of Flipkart. The US retail giant Walmart stated that International sales grew 5.5 % to USD 34.9 billion in the fourth quarter on Thursday. With the strong top-line growth across the Indian E-Commerce arm, Flipkart also states some of the other markets. The International President and CEO of Walmart, Judith Mc Kenna, expresses confidence about the performance of Flipkart and its method of digital payments through PhonePe. Both the businesses have consistently delivered on expectations which include Flipkart and Phonepe.  

With such an effort from both companies, Flipkart’s growth in GMV had impacted 53-Day Shut down or locked down in the first half of the year where the business rebounded and exited Q4 with a strong Momentum by delivering GMV growth and roughly doubling in a full year. This was stated by the CEO of Walmart, Judith. By referring to an industry report, the CEO of the Flipkart group also mentioned in 2025; the E-Commerce company is expecting 90 to 100 billion USD. 

In 2020, it would be summarised as closer to the seller market and closer to the customers, which is a more trusted employee brand being financially prudent, stated by Krishnamurthy. It was also noticed this year that the company had set a target of creating 10,000 rural jobs to scale the network of our merchant to 25 million small businesses all across the semi-urban and rural districts in India. 

Krishnamurthy further stated that “the covid 19 lockdown and social distancing has accelerated the customer shift in various digital payments to be a trend nowadays”. Hence, India is witnessing predictable growth in digital payments by adopting transactions and other volume reflects in its growth where Phonepe has moved more than 275 million lifetimes registered users which essentially means that every Indian citizen has now started using Phonepe.