Flipkart Wholesale and Rupifi Partnered to Offer Embedded BNPL to MSMEs

eCommerce giant Flipkart has announced its partnership with Rupifi to devise a sleek multilingual application Buy Now, Pay Later (BNPL) for micro, small, and medium enterprises (MSMEs) in the country that aims to onboard retailers in less than a minute.

The deal is meant to facilitate more than 1.5 lakh Kiranas and MSMEs owners on Flipkart Wholesale and enable them to get instant and digital credit with flexible repayment terms and transparent pricing. Supporting small business owners, recently Flipkart partnered with Fintech to benefit over 1.5 million kiranas and retail stores. This credit program is aimed to help the sellers with the effective credit services.  

Speaking on the new partnership, Adarsh Menon, Senior Vice President and Head - Flipkart Wholesale, said, “Flipkart wholesale ensures that positivity of digitalization reaches to every nook and corner of the entire B2B retail ecosystem. The association with Rupifi reiterates the company’s deep-rooted commitment in bringing prosperity to kiranas and MSMEs by strengthening the company’s credit offerings through this valued alliance.”

Stressing upon the importance of financial inclusion, Menon said,” Flipkart Wholesale ensures easy, quick, and affordable credits reach to our valued partners and associates.

With BNPL, nation-wide retailers can unlock themselves from cash constraints while procuring supplies and enjoy simple one-click credit access.”

“Flipkart Wholesale is similarly altering the retail dynamics; the company has revolutionized the lives of Indian consumers by offering a safe, secure and profitable platform to shop online over a decade now. Using the technology and logistics/supply chain expertise prowess, the company's cost-effectiveness and convenience are experienced by every consumer in the webspace today and enjoy fabulous deals in several categories, including GRocery, Fashion, General Merchandise, Electronics and Consumer Durables.

Reacting to the alliance, Ankit Singh, Co-Founder of Rupifi, said, “The company is very excited to be associated with a leading online partner and providing the MSMEs with a complete digital, flexible and instant credit solution, localized to their requirements. The service will be offered through an Omni-Channel manner both in-app and in-store, with a minimum ticket size of Rs. 5,000 for even a smaller retailer to enjoy the benefits.”

To lay the foundation of the vision, both companies have designed a multilingual sleep application that helps retailers on board in just a few clicks.

Founded in 2020, Rupifi is the country’s first embedded lending Fintech, devising deep and integrated embedded BNPL to B2B marketplaces, empowering MSMEs to secure an impressive credit line with easy repayment installation options, zero fees and usage-based interest charges. So far, the company has worked with more than a dozen well-known B2B marketplaces and is serving MSMEs in more than 200 cities across India.