Flipkart To Improve The Digital Presence By Introducing D2C Brands

The digital world already witnessed the success and growth of Ecommerce companies like Flipkart, and with restless modifications, it introduced various programs that benefited both consumers and retailers. Now Flipkart is ready to integrate its services with the D2C brands. 

Earlier this year, Flipkart successfully handled such programmes with several brands that brought significant growth in the quarterly revenue as the Senior Vice President of Flipkart, Ravi Iyer, also stated that India is a home-grown place for the Ecommerce marketplace. 

Flipkart is launching this program to find and develop the direct-to-customer (D2C) brands as they are popular among the customers and are considered the next phase of growth in this business. The short-listed brands for this programme should focus on the quality and commitment for their sustainability in terms of revenue generation. 

Over 800 D2C brands have strengthened their digital presence for the customers according to their needs. Due to the pandemic in the past 18 months, there is a 88% rise in demand for D2C brands than in 2019. At the end of the financial year of 2022, the D2C sector India has risen in its worth upto 44.6 billion dollars, and it is estimated that 100 billion dollars by 2025.

In recent times, CEO and co-founder of ShipRocket, Sahil Goel, mentioned how the D2C became an important sector when the Women Entrepreneurs Of ShipRocket integrated with the D2C program, which increased the growth and number of women sellers in the online marketplace. 

To satisfy the customer preferences and requirements, Flipkart took the initiative to explore the brands In India by taking part in Make In India mission to empower the Indian MSMEs. This Flipkart Boost Programme is a revolutionary step to witness the customer-focused business by offering the best marketing engagements for them.