IFFCO to focus on ecommerce platform for rural areas

The Indian Farmer Fertiliser Cooperative (IFFCO) today said it has signed an agreement with CSC e-Governance Services India (CSC-SPV) to provide ecommerce services to villages.

This will be done through digital initiative of IFFCO, Indian Cooperative Digital Platform (ICDP), the fertiliser cooperative said in a release here.

As part of the agreement, all products and service offerings of IFFCO and group companies will be displayed on CSC ecommerce web portal.

Village Level Entrepreneurs (VLEs) will accept the orders from farmers for agri-inputs and other services.

Once significant quantity (truckload or certain minimum amount) of orders are aggregated, VLEs will place order on CSC Portal and remit payment, the release said.

“This will further simplify the process of providing agriculture inputs to farmers. This platform will encourage the farmers to effectively use digital technology,” IFFCO Managing Director U S Awasthi said.

Source: The Hindu Business Line