Amazon presents Brand Direct, a program to boost visibility & sales on its platform

The latest trend among online retailers is brands. Flipkart is pushing private brands in home and furnishing in the hopes of growing quicker. Myntra is counting on private labels for the success of its offline venture. Even online furniture marketplace Pepperfry is concentrating on brands for higher growth and better proceeds.

To ensure it isn’t left out Amazon too is following the brand trend in its own way. The Etailer recently told online sellers in an email that it has introduced a brand new program called Brand Direct.

What are the features of the program?

The email states that Brand Direct is meant for sellers who sell their own brands on the Amazon.in portal or are authorised to represent brands on the portal. The services under this program enable brands to:

• Boost sale
• Build brand engagement
• Increase brand discoverability

The online marketplace claims that this is a major opportunity for brand owners. Those who choose to partner with it for the Brand Direct program will get access to:

• Customer analytics
  
• Business advisory
• Enhanced catalogue
• Other value added services