Amazon introduces new Automated Pricing feature to change prices in bulk

Product pricing is an intricate art and adding more steps to the pricing process makes it tedious. To ease the product pricing process for online sellers, Amazon has now introduced Automated Pricing. The online marketplace informed online sellers about the same via an email.

That’s amazing, but what does the new pricing feature do?

Automated Pricing from Amazon

Automated Pricing is a new feature available on Seller Central. It allows sellers to update large product group prices at the same time. This tool from the online marketplace is meant to help online sellers maintain competitive prices.

It allows sellers to set automated pricing rules to match or outdo the competition’s offerings. This doubles their chances of winning the Buy Box. Also, pricing rules can be set to automatically change prices on the portal.

These rules are easy to understand and use according to the etailer. The Automated Pricing feature is expected to decrease the time and efforts spent in setting product prices because sellers no longer need to log in and update prices each and every time.

How does it work?

• Sellers create a pricing rule
• Set parameters for the rule
• Select the SKUs for which prices are meant to be changed

The Automated Pricing feature affects only the SKUs a seller selects and not the whole catalogue. Sellers can also control when automated pricing rules start and stop, in addition to revising the rules or SKUs that have been set.

The rule parameters, minimum and maximum price boundaries and SKUs are determined by the seller giving him full control. But how beneficial do sellers think this feature is?