Snapdeal diversifies product range; Online Sellers are you listening?

Ecommerce companies are increasingly exploring different avenues that can be transacted online. Snapdeal has been working towards onboarding sellers from different fields. The company has refurbished its website, and is pulling out all the stops to increase its customer base. Snapdeal wants to be the marketplace that everyone goes to; starting from the budget shopper to the affluent one. To this end, the online marketplace has added several products to its portfolio.

What Snapdeal offers?

Apart from the regular apparel and gadgets, Snapdeal brings a wide range of products to its buyers’ fingertips. We take a look at some of the offerings

• Real estate – Snapdeal acts as a platform to bring together those looking for property and those looking to sell property. The company is also associated with Tata Housing. Rahul Taneja, VP of Category Management explains how real estate has boosted the company’s sale figure, “During Diwali sales, the average value of each home sold was Rs 55 lakhs. We also sold a penthouse worth Rs 6 crore last year which was unthinkable a few years back.”

• Automobiles – the company has sold close to 3 lakh bikes post its tie up with Tata MotoCorp. Customers can pay the initial booking amount of the bike and place the order. Snapdeal has launched Snapdeal Motors, an exclusive platform to sell vehicles. Through Snapdeal Motors buyers can get quick loan approval to buy automobiles of leading brands.

• Targeting the elite – Snapdeal offers luxury yachts starting at Rs. 20 lakhs in this category.

• Health and fitness – customers can purchase weights, exercisers, twisters, sauna belts, and gym memberships at discounted prices.

• Food – customers can look up food items ranging from ready to eat meals to exotic foods, apart from cookware and vessels.

• TV channel – Snapdeal has launched a TV channel in association with distribution company DEN Networks. The result is DEN Snapdeal, a 24 hour shopping channel to reach the Tier 3 and 4 cities where TV is more popular than the internet.

• Loan Centre – the company has recently entered into an exclusive partnership with SBI, where Snapdeal’s sellers can get loans up to Rs. 25 lakhs. Snapdeal also provides education and vehicle loans to its buyers.

This surely means good news for online sellers. You can take your unconventional products online through the new categories Snapdeal has introduced.