Snapdeal aims to ‘GROW’ employees to compete with Flipkart

Snapdeal has reportedly introduced a new performance and management program for its employees. The leading online marketplace has launched ‘GROW’, which stands for ‘Goal setting, Regular feedback, Own your development and Win with the company’. This appears to be part of CEO Kunal Bahl’s ambition to overtake Flipkart in FY 2016.

According to Saurabh Nigam, Vice-President of HR at Snapdeal, “GROW is a trimester-based, open and transparent system which aligns our entire workforce with the organisation’s vision, strategy and goals.”

How will it work?

Nigam explained that an ‘agile goal setting’ process would be followed every four months to keep pace with the rapidly changing industry.

Further, managers and employees are to meet once in two months to monitor an employee’s individual growth as well. Snapdeal, which plans to hire people in technology, supply chain, marketing, and category management, has trained nearly 2,400 employees in the Snapdeal Academy.

Employees, the primary resource

A good employer respects the employees’ contribution to the growth and sustenance of the company. While capital and other resources are required, it is all in the employees’ hands on utilising the resources and enabling the growth and development of an enterprise. Unfortunately, human resource is taken to be the most expendable and replaceable. There are many examples where the establishment has taken its employees’ role for granted, and overlooked their grievances.

Some companies get overconfident and follow a ‘hire and fire’ policy, which can be disastrous. It will not take too long for the employee to join the rival team and contribute to their growth. Online sellers need to follow a reasonable policy to deal with their employees. Their genuine grievances need to be listened to patiently, and addressed appropriately. This will go a long way in creating a pool of contended and loyal human resources.