How to ace the Omni-channel selling model

A recent study by Hansa Cequity and the Retailers Association of India has shown that customers prefer a multi channel approach to buy their requirements. This establishes that physical stores cannot be done away with. Most companies have realised this and are looking at an omni-channel approach where they can operate both a physical store and an online store.

A three pronged approach

Ushasri Tirumala, senior VP and GM of Manhattan Associates suggests three key points to help the Omni-channel approach to succeed.

The first step is to ensure that your consignment is in order. There has to be a healthy and continuous dialogue between the sales team and the inventory team. This will help both parties to be on the same page as far as the inventory is concerned.

Secondly, using cloud technology to simplify the transport will help a great deal. Applying technology will be particularly useful in the constantly changing dynamics of the industry.

Thirdly, Logistics or distribution is particularly important, especially in the last mile. However, collection centres should also be able to disperse information to the customer on the status and location of the consignment. Thus, it is important to educate the centre staff to answer the customers’ queries on the consignment.

Systematic manner of dealing with things

Having a systematic plan to deal with all stages of ecommerce will help online sellers simplify their operations. A well thought out strategy will doubtlessly help online sellers be ahead of the game in the era of strong competition.