Snapdeal’s new interface – Features & Why

Snapdeal has launched a new and improved look after working on it for 8-10 weeks. The enhanced user interface for both desktop site and mobile app has incorporated changes to give customers a superior user experience. Along with enhanced features, there is focus on consumer delight as well.

Some of the features are:

• Product information are easier to locate

• Content is grouped by intent

• All the decision-making information can be accessed in one view

Along with reducing the mobile app size to 6 mb, it has been tweaked to ensure there are fewer crashes to give a seamless shopping experience to consumer. Also the desktop site will load 25% faster now.

Anand Chandrasekaran, Chief Product Officer at Snapdeal, explained,

“Technology is at the core of Snapdeal’s DNA and our vision is to build a world-class digital commerce platform. We are continuously working to enhance the user experience through our websites and the mobile experiences. The refreshed interface is designed to give our products an uncluttered look, to make navigation easier and create more focus on visual elements that will highlight the over 12 million products. We have incorporated customer feedback which has helped us immensely to design a product that will result in a richer and more personalised shopping experience. Today over 80% of Snapdeal ‘s first time users and 90% of post purchase customers recommend the apps to their family and friends. Going forward, we will continue to further enhance and add new features to give our customers a fantastic shopping experience.”

Salient features of the new user interface

 Simple, modern and intuitive design

• Elegant combination of colours, fonts and icons

• Great visual and information hierarchy with relevant animations

• Material design philosophy

 Redefined information architecture

• Visual, category specific navigation

• Improved category grouping

• Better access to navigation throughout the journey

• Reduced number of steps to reach the right product

Improved discovery interface

• Separate category and offer discovery

• Dedicated search page with recent searches

• Bookmark favourite categories

• Easy sort and filter actions on top of the page

Intuitive consumer buying journey

• Product information pages designed for easy visual navigation

• All decision making information in single view

• Reimagined checkout process