Whatsapp- the simple marketing tool to attract women customers

Industry experts have predicted a rise in the contribution of women to Indian ecommerce from 26% to 35% by 2016. Looks like the figures might get revised soon.

In what might not be a surprise to many who keep track of the changing trends of marketing tactics, a recent report from Business Insider points out that women on whatsapp are a muse for brands and marketers now. So if you need more women customers, you know where to touch base with them.

Source: ETRetail