So many marketplace options .. What should you choose ?

Online shopping is on a high in India currently with customers having gotten used to the idea of having anything and everything delivered right to their doorsteps. The recent sprout of online grocery delivery services in some of the major Indian cities is testimony of that.

With more entrepreneurs, both new and existing, wishing to enter the ecommerce scene, a major concern would be choosing between one’s own online store and an online marketplace. Although it depends on one’s individual preferences, marketplaces are a more economical way for sellers to sell online, especially for new entrants in the ecommerce market.

With the sea of marketplace options available now, choosing an ideal platform to associate with is not an easy task either. To choose an ideal match for your business, have a look at a comparison of the major marketplaces in India today here.

Note to Indian Online Seller

Whichever marketplace you choose, the dynamics of selling online remain the same. Although profit margin per transaction is lesser as compared to selling through your own online store, there is considerable decrease in your capital requirement, thus allowing better utilization of funds.

Volume of your sales will affect your returns. Hence choose a marketplace which has maximum reach to your target audience.