Amazon Tez Launches in India: 15-Minute Delivery Takes on Blinkit & Zepto

Amazon has finally made its move. After watching Blinkit, Zepto, and Swiggy Instamart dominate quick commerce for years, the e-commerce giant is entering the 15-minute delivery game in India with Amazon Tez.

This is not a small pilot. Amazon is going all in.

What is Amazon Tez?

Amazon Tez is the company's quick commerce service designed specifically for India. The name "Tez" means fast in Hindi - and that is exactly what they are promising.

• Delivery time: 15 minutes or less
• Available in: Bengaluru (pilot), Delhi NCR, Mumbai expanding soon
• Product range: Groceries, daily essentials, electronics accessories
• Integration: Available within the main Amazon app

How Amazon Plans to Win

Amazon is not just copying Blinkit. They are playing to their strengths:

1. Massive Seller Network

Amazon already has lakhs of sellers in India. Many of them stock exactly what quick commerce needs - groceries, FMCG, and daily essentials. Tez taps into this existing network.

2. Prime Integration

Prime members get extra benefits on Tez orders. Free delivery, exclusive deals, and priority slots. This gives Amazon an instant loyal customer base.

3. Deep Pockets

Amazon has committed over ₹22,000 crore to India operations. They can sustain the burn rate that quick commerce requires.

What This Means for Sellers

If you are an Amazon seller, this is big news:

• New revenue stream - Quick commerce orders are incremental
• Lower returns - Grocery and essentials have minimal returns
• Faster inventory turnover - Products move quickly
• Local visibility - Your products shown to nearby customers

The Competition Responds

Blinkit and Zepto are not sitting idle. Both are expanding categories beyond groceries into electronics and fashion. The quick commerce war just got more interesting.

Should You Join Amazon Tez as a Seller?

If you sell groceries, FMCG, or daily essentials - absolutely yes. The early mover advantage in a new Amazon program is always valuable.

Amazon Tez seller registration is now open through Seller Central. Apply before your competitors do.