Looks like Snapdeal will be participating in the festive season sales this year. After the merger deal break with Flipkart, the etailer decided to fly solo. Now it is gearing up to capitalize on the biggest shopping season of the year to avoid being wiped out by competition.
Festive season plan & promotion budget
Usually, during the festive season, there is a surge in the sale of:
- Consumer durables
This Diwali, Snapdeal will be focusing on fashion, general merchandise and electronics, a spokes person for the company said.
Companies usually spend heavily on advertising to drive shoppers their way for ensured sales. As a result, Snapdeal has set aside Rs. 40 crore for its festive season promotions, claim sources aware of its festive season plans.
Promotions will be done through mass media advertising and digital campaigns during this festive period. Outdoor advertising will be take place in key metro cities like Mumbai and Delhi.
The combined contribution of festive season sales is 35-40% of the total annual sales of both online and offline retailers. This peak period usually kicks off during Ganesh Chaturthi and Onam, hits its peak just before and during Diwali, then continues till Christmas and New Year’s.