The usual battle of one-upmanship continues between Flipkart and Amazon. Last month Flipkart declared that their June sales were much higher than Amazon. But Amazon says that they are the market leader.
“We are the market leader and have grown consistently across all parameters including traffic, new customer acquisition as well as things that matter to customers -selection, value and convenience. Third-party data also corroborates that we have seen significantly more visits on desktop, app and mobile web,” said Amazon India spokesperson.
The US-based etailer believes that they are way ahead in terms of traffic, value, customers and number of orders. The Bansals-led company maintains that their gross sales is 30% more than Jeff Bezos’ India unit.
Amazon’s gross sales climbed up by 88%
In the first quarter of fiscal year 2017-18 (April-June), the American ecommerce leader witnessed an 88% increase in its gross sales volume. In terms of value, there was a 60% hike, according to company insiders.
The marketplace’s representative stated,
“Amazon’s growth has been largely driven by both existing and new customers, with key market share gains in categories such as smartphones— where we have won key exclusive deals with brands such as Samsung, Moto and Redmi— and large appliances… Over the past one year, most of our key initiatives—including the launch of Prime—has helped expand the e-commerce market in India, and we will continue to invest strongly to grow our business in India.”
Industry experts also think that Amazon is winning Indian consumers’ hearts compared to Flipkart. Snapdeal has lost a considerable amount of its market share in the last year and a half. That leaves Flipkart and Amazon to aggressively compete against each other for the number one position. And this would be a very long battle unless either of the two makes a colossal mistake, which would give the other player an edge.
India business also helping Amazon to improve its global operations
Grabbing a major share in a complicated, layered and diverse ecommerce market like India is an impressive feat. And Amazon is using the India experience to design strategies for its other global arms & teams.
Terry Hanold, VP, AWS Platform & Marketplace at Amazon revealed,
“Indian customers are holding us to what this team has accomplished in such a short time. I want the rest of Amazon to be modelled on this. I cannot imagine that we will look back in time when we would think we had invested too much in India.”
Amazon’s Europe and US teams are particularly looking at innovations around mobile platform, seller initiatives and used items product category that the India team successfully developed and implemented.
While speaking about seller initiatives like Seller Flex, Hanold said,
“These are India specific tools that we built for sellers to help manage the business more effectively. Now we are rolling this out to other markets including the US.
Initiatives like these helped Amazon to fine-tune its inventory & logistics division and expand rapidly in India by serving more pincodes without spending a lot on building physical infrastructure. The US-based ecommerce giant now hopes that these strategies would work well in its other business units across the world.