May just got cooler as Flipkart & Amazon battle it out with summer discounts

Editor | Sep 10, 2020

Along with the heat-wave, Indian ecommerce biggies Flipkart and Amazon are ready to set temperatures soaring with heavy discounts. Both the etailers have planned a big sale event where customers can grab discounts of up to 80%!

Flipkart’s ‘We’re turning 10’ Sale

Home-grown etailer has been planning its 10th birthday party since March 2017. Flipkart recently announced its ‘Big 10’ sale, which is going to be hosted from May 14th to May 18th.

This would be Flipkart’s first big shopping event after purchasing eBay India and raising $1.4 billion. The etailer would offer discounts as high as 80% on a wide range of products and big brands. In addition, this is also rare 5-day sale besides Flipkart’s annual Big Billion sale.

A seller shared, “Flipkart has indicated that discounts will be massive for its 10th anniversary sale.”

Some of the deals that Flipkart might offer to its customers are:

  • Cash-back offers on credit card purchases
  • Attractive discounts on smartphones from Flipkart’s brand partners like  Samsung, Oppo, Vivo, and Lenovo
  • International trip and free shopping would be up for grabs too
  • Hourly shopping vouchers

The online marketplace is hoping to triple its sales through its Big 10 sale. Its fashion arm Myntra too is going to host its own sale around the same time.

How can Amazon be far behind?

The American ecommerce leader Amazon is one step ahead of Flipkart as it is going to host ‘Great Indian Sale’ before Flipkart’s 10th year celebration. The etailer’s sale would start on May 11th and would continue till May 14th, the day its rival’s shopping extravaganza would commence.

Speaking about Amazon’s Great Indian Sale, a seller revealed, “Maximum focus on will be smartphones, televisions, consumer electronics, fashion and accessories. Amazon’s discounting will be widespread across categories.”

Buyers shopping at Amazon can expect:

  • Up to 50% discounts on smartphones, accessories, and other electronics
  • Big discount on national and international brands such as Samsung, Sony, Motorola, OnePlus, LG, Whirlpool, Biba, Wrangler, Puma, Titan, and Fastrack
  • Cash-back offers on non-COD orders
  • Lucky draw contest

Are sellers looking forward to these sales?

Big discount & deals on online marketplaces always attracts millions of customers. As a result, sellers get an opportunity to increase their revenue and empty their stock.

Amazon and Flipkart both have instructed vendors to be ready for their respective sales and offer discounts. According to sellers, the ecommerce biggies would reimburse a portion of their money by slashing down marketplace commissions. But would it be enough?

According to sellers’ body AIOVA, it isn’t. The lobby group believes that marketplaces’ own sellers and private brands would benefit from such sales, not third-party vendors.

“In fact, the sellers’ sales and margins are reducing due to predatory pricing by the sister companies and private labels of marketplaces. The government is sleeping over this matter despite our constant efforts,” said AIOVA’s spokesperson.

Online sellers, do you have high hopes from Flipkart’s Big 10 and Amazon’s Great Indian Sale? Please leave your comments below.

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Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business. 

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