The Indian ecommerce industry currently resembles an aggressive ongoing war with multiple battlegrounds. There are many mini-wars being fought to win the ultimate war. One battleground is private labels, another one is large appliances and the third one is digital payments.
Let’s take a close look at the third battleground.
After infusing Rs. 67 crore into its payments arm Amazon Pay, the ecommerce giant has started work on expanding its business. Amazon’s e-wallet recently initiated payments on online services Housejoy, Faasos and Box8. The etailer’s aim is to make Amazon Pay an alternate source of revenue by tying-up with third-party companies.
By limiting its service to parent company would restrict Amazon Pay’s growth. Therefore, it is flying solo and penetrating into the e-payments industry.
Without disclosing any specific company names that it is partnering with, Amazon’s spokesperson said,
“We are always testing ways to improve experience for our customers and these experiments are part of that.”
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.