“Working with a vibrant base of 3 lakh sellers of various sizes, we continue to drive inclusive growth and in-sync development. Through this collaboration, we aim to create employment and growth opportunities for local artisans, enhancing the reach of indigenously manufactured products to newer geographies and extending their legacy,” said Vishal Chadha, SVP, Business Team.
Products crafted by these artisans and associations will be curated and listed on a special page on Snapdeal, it said. The company said it has currently on-boarded the handloom association of Meri Podu village as a seller. The Softbank-backed online marketplace is facing tough times with over 600 lay-offs, mounting losses, and is also reportedly in talks for a stake sale to Flipkart.