The November demonetisation has given a shot in the arm to the online grocery industry. The cash problem is directing consumers to online stores where they can pay with cards or mobile wallets. The industry is doing fairly well, with leading players BigBasket and Grofers seeing a surge in their fortunes. They admit that the inventory model is helping them as against the marketplace model.
These developments have possibly been the influence for ZopNow to aim for a gross marketing value (GMV) of $ 100 million in 2017. CEO Raj Pandey has a clear strategy to achieve this,
“Over the past three years, we have created an ecosystem of sophisticated suppliers and best-in-class technology to provide 25,000 products, including fresh fruits, vegetables, staples along with general merchandise, to our customers, which should easily get us to our target.”
He also plans to introduce common household products such as coffee makers and bed sheets to the arsenal. ZopNow is also working towards increasing the average order from Rs. 1,100 to Rs. 1,500, and the daily transactions from 5,000 to one lakh. Pandey says,
“We introduced a new shipping policy in October where we upped minimum order for free shipping from ₹300 to ₹750, which has increased average order value by 20 per cent in the past two months.”
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.