Bluestone partners with Myntra to expand its online retail footprint

Industry experts say it will take time before etailers of the online jewellery segment are served a bigger slice of revenue like online retail giants Flipkart and Amazon. Out of the entire jewellery market which is worth $60 billion, online jewellery retail makes up only 2%. But, this online segment is slowly gaining popularity in Indian online retail.

Bluestone has been growing really well, a source with knowledge about the company’s developments revealed back in June. This growth managed to acquire it the confidence of investors and fresh funds of Rs. 200 crore.

The CEO and founder of the ecommerce jewellery retailer said they plan on growing business by 300% annually in the next few years. And, to continue pushing its growth upwards the etailer has now teamed up with Myntra.

Bluestone available on Myntra

In order to reach a wider range of consumers the online jewellery retailer Bluestone, introduced an incredible variety of gold and diamond jewellery on the online fashion portal Myntra.

Arvind Singhal, the COO at said, “Our association with Myntra marks an important phase in our journey to bring great jewellery designs to our customers. Myntra has been able to build a fine shopping platform which attracts a design savvy consumer and we foresee a very successful and synergistic partnership.”

Bluestone’s main goal is to use this partnership to expand its footprint. Expansion will be much easier with its offerings now conveniently available on the top online fashion shopping destination. The etailer provides certified products, cash on delivery and a 30-day return guarantee.

What will Bluestone sell on Myntra?

Bluestone will be selling gold and diamond rings, bracelets, earrings and pendants on Myntra. There will be around 2,500 designs from Bluestones’ collection on the fashion portal. Its iconic collections like Lattice and SuiDhaga will be some of the special range items available for sale. The starting price range will begin from Rs.4,300 and go all the way up to Rs.52,000.

As Bluestone goes forward, it will expand its offerings on Myntra. The online jeweller plans on selling unique designs and handpicked collections here in the future.

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