India’s millennials, about 28% of the population, will drive the internet growth especially online transactions in the coming years, a top Morgan Stanley official has said.
“These young people are going to be a lot open to adopting technology and become conduit for improving tech penetration within the entire population as well,” said Parag Gupta, the executive director who leads the technology, internet and media practice for Morgan Stanley India.
An average per capita income of the Indian millennials (a person reaching young adulthood around the year 2000), was $2,400, while those above 45 years earned about $2,150 in 2015.
“We believe this could propel internet penetration and online adoption/engagement in India,” said a recent Morgan Stanley survey.
The millennial will lead the older in increasing the internet use, Gupta added.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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