Over the past few years, the eCommerce industry has taken center stage in India. Online marketplaces are continuously redefining the way India shops. The best part is that it’s not just the major players who have profited from this multi-billion-dollar industry; there are millions of small and medium scale entrepreneurs who are generating business via online sales.
So, whether you are a first-time businessman who’s planning on starting your own business or a medium scale entrepreneur, eCommerce will provide some of the biggest business opportunities to you. Here’s why:
Having the capital required to start a business is the first challenge faced by any aspiring entrepreneur. However, to become an online seller and start your eCommerce business, you will need a nominal investment to build and maintain inventory and directly start selling. Apart from your inventory, a computer and a reliable Internet connection are the only resources you will need to get started.
Entry barriers might be low to begin with, but as your business matures, you will be presented with growth opportunities. During such times, you would require a finance partner like Capital Float to help scale your business. Our ‘Online Seller Finance’ offers you unsecured working-capital finance with flexible repayment terms that are customized as per your requirement. Hassle-free processes ensure that you spend your time building your business instead of being burdened by documentation.
Due to the low initial startup cost, you can focus your resources on smartly managing your inventory, especially during peak sale seasons which occur due to holidays, festivals or flash sales. Doing so lets you make more money and increase your sales efficiently and effortlessly.
The festive season is around the corner with online sellers frantically preparing to experience a spike in demand. To meet the instantaneous rise in demand and to avoid queueing delays, your inventory must be adequately stocked. Capital Float’s ‘Online Seller Finance’ is designed to respond to your working capital requirements on time. Your bank account is credited with the approved loan amount within 72 hours from application, ensuring that your business stays nimble and agile. Make the most of this opportunity, get ahead of competition and be prepared for the festive season by applying for Online Seller Finance at Capital Float.
The eCommerce marketplace that you are associated with would allow you to sell products of various categories on the same website. For eg, you can sell home appliances, apparels as well as footwear, on the same website. Marketplaces are a cost-effective way of selling merchandise that is also sold in brick and mortar stores. Some products are seasonal and cannot be sold all through the year. Selling online helps save warehousing costs, is compatible for ‘just in time’ practices and facilitates better inventory planning. Moreover, online marketplaces are a suitable platform to promote sale of complimentary products, in keeping with consumer behavior. Do contact the seller support service on the marketplace to assist you in increasing your product mix and widening your product portfolio.
Srinivas Mothey, an online seller running a successful enterprise was able to build a truly profitable business with the financial assistance provided by Capital Float. He increased product lines and diversified his seller portfolio becoming more relevant to a larger audience and therefore increasing his earnings. Click here to watch his story.
You don’t have to restrict your sales to just one platform. In fact, it’s much wiser to be associated with multiple eCommerce marketplaces as it ensures a wider reach and higher sales potential. For eg, the same products that you list on Amazon can also be listed on eBay, thus giving you a higher probability of your product getting sold. This is the best way to boost your sales by reaching out to maximum number of customers. Receiving finance from Capital Float gives you such flexibility, as the NBFC has partnered with several e-commerce marketplaces.
Advertising helps you target a wider customer base, however it comes at a huge cost without the guarantee of return on investment. eCommerce helps solve this problem to a very large extent. Leading eCommerce companies such as Flipkart, Amazon, etc provide ample opportunities for you to promote your products on their websites and apps through minimum spend. Charges are levied based on the number of clicks your profile accumulates. Customer’s propensity to purchase is higher when they click on your profile or a product in your portfolio.
Creating a brand page on social media is a great way to reach out to new customers. Here are the various merits of engaging with your customers on social media.
As your business matures, you can delve into more targeted marketing channels such as Google, Facebook and Twitter. This might involve some expenditure, but the rewards outweigh the costs considerably.
Disclaimer: This is a sponsored post and the views/opinions are of the writer/company.
Capital Float is a digital finance company which provides working capital finance for SMEs in India. They offer flexible, short-term loans that can be used to purchase inventory, service new orders or optimize cash cycles. Borrowers can apply online in minutes, select desired repayment terms and receive funds in their bank accounts in 3 days with minimal hassle. Capital Float’s mission is to bridge the current gap in the market with financial products for SMEs, delivered in an efficient and customer-friendly manner. Click here to learn more about loans from Capital Float
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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