With the biggest sales event just around the corner, online retailers, Amazon, Flipkart, Snapdeal and the rest are making sure they are well prepared. The festive season is expected to to boost the decelerating sales on account of new marketplace restrictions. Indian etailer Flipkart plans to provide credit to its sellers against discounts and Snapdeal plans to introduce next day delivery in 104 cities.
On the other hand, the foreign player, Amazon cut down commissions to make way for discounts. The etailer plans on taking the preparations further by readying its sellers for the boom period.
Amazon is facilitating the setup of multiple events in the country for effective seller grooming. Online sellers will be prepped in a way that will help them cope with increasing festival season sales. They will be incentivised for listing highly viewed products.
Gopal Pillai, director of Amazon India seller services said, “We want to invite top-performing sellers to this event so that they can connect with us. This is also an opportunity for us to discuss how excited we are about the upcoming festive season so that they are better prepared for it.”
Almost 1.4 million products on Amazon fall under the next day and same day shipment program. Preparing its sellers for the newly launched Prime is a top priority.
Amazon is trying to make the most of the festive season by developing innovative ways to boost sales.
The online marketplace showed its sellers a list of all the out-of-stock products that are highly viewed as well. The Amazon reward team said via email, “Adding these products in your FBA (Fulfillment by Amazon) catalogue will help you grow your sales with the right set of in-demand products. In addition to more sales, you also get an assured sum of Rs 150 for every new ASIN (Amazon Standard Identification Number) listed and Rs 50 for bringing the existing listing in-stock.”
Last festive season, Amazon sellers witnessed a three to five fold rise in their sales. The sales in the fourth quarter of 2015 were much higher than those in 2014’s last quarter. That’s why the ecommerce firm would like to be ready for massive ales this time round as well.
The period of celebration begins with Durga Puja and ends with Bhai Duj. The grand festival of Diwali lies in between these. This festival period is traditionally known for increased customer spending.
Hence, etailers are having their sellers make the most of the customer data and behaviour analytics to push for higher sales.