Let’s face it, pictures are more captivating than words. Visuals, on the other hand, tend to attract people. They convey more with very little. Sure product highlights can list out information in tiny bits. But who will explain to the consumer what that one word feature means? Working visuals into a product description will help make a better impression on potential customers.
Realising the importance of images as a descriptive feature, Amazon has introduced a custom feature called A+ Enhanced Brand Content (EBC).
A+ EBC is a feature available to selected sellers on Amazon as a means of infusing rich content into the product page. This form of content will help boost a seller’s brand and product in a more effective manner.
A+ EBC content appears under the ‘Product Description’ segment of the selected product. It allows the use of high resolution images to explain the key features and benefits of your products.
With enhanced product content you can:
Your product listing will be one of the many results for a customer’s search. Within a limited time frame you need to show consumers them why they should stick around and give your product a chance. Unique and interesting, A+ content helps to grab the attention of consumers.
It’s easier to remember pictures than it is to remember words. With the help of A+ EBC you can present your product’s capabilities effectively and ensure your consumers remember them.
A+EBC is not only attractive to the human eye it can also be appealing to search engines if used right! The biggest use of this A+ content page would be to leverage it towards better on-page SEO and capturing keywords in the description that could lead to greater traffic being driven to the page.
Here’s a simple illustration of product content with and without A+ EBC:
With A+ Enhanced Brand Content
Without A+ Enhanced content
Amazon offer 5 templates to choose from like the ones below.
There are only 5 particular formats an online seller can follow for the A+ content display. The required images may be created by the seller’s creative team or his ad agency. Once your A+ content is ready you must submit it to Amazon for reviewing, The etailer will check to see if the images provided are up to mark and if the words used in the content are abusive.
The A+ content page feature is obtainable only based on invitation. To acquire an invitation an online seller can contact an Amazon account manager or interact with Amazon’s seller support. The marketplace invites sellers who fit a premeditated criteria. If you meet this criteria you can start creating your A+ content.
Have you received an invitation from Amazon for utilising the A+ content feature? If yes, we’d love to hear of your experience so others can learn from it too.
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