1. i also use adword but not properly works.

  2. It works, just depends how the campaign is created

    If right keyword used for right ad template then user will obviously click on it

    Search engine ads give more positive results then social media.

    because on search engines your ads target those people who are searching for those products and services

    on social media you target them just according to the interest and behaviour of the particular audience

    In terms of sales & leads search engine ads works more then social media.

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