Tata group’s ecommerce venture TataCLiQ.com said it has partnered with 12 international brands, including New Look, Oasis, Lipsy London, Phase Eight, Hawes & Curtis, to sell on its platform.
These brands will offer exclusive range of products that will be made available on TataCLiQ.com.
Over the next year, it will expand its portfolio to include over a hundred international brands to its kitty, the company said in a statement.
TataCLiQ.com Head Business Development Gurvinderjit Singh Samra said there has been an on-going demand for international brands from Indian consumers but unavailability of these brands and mistrust and lack of authenticity prevented them from buying here in India.
In the coming months, the company plans to launch more brands from across the world.
The other brands that TataCLiQ.com has entered into partnership include, s.Oliver, Kurt Geiger and Make It Mine – MIM.
Warehouse Brand Director Paula Stewart said India has a huge market for international brands, which remains untapped.
“We are delighted to expand our portfolio to India with the unique and authentic shopping experience TataCLiQ.com offers its consumers,” Stewart added.
S.Oliver International Sales Director Neofit Vasilev said:
“Our partnership with TataCLiQ.com will see us making a comeback in the lives of the Indian consumers, who continue to desire and experience our brand across the world.”
At present, TataCLiQ.com has curated these brands from markets around the world such as UK, France, Germany and Russia to start with.
This partnership with 12 international brands is in addition to the alliance TataCLiQ.com recently formed with Genesis Luxury Fashion Pvt Ltd, enabling them to soon offer 14 luxury international brands, like Burberry, Michael Kors, Armani, Canali, Furla, Jimmy Choo, Hugo Boss, Coach among others.
Source: Financial Express