Buyers will get access to the independent e-stores of brands including Casio, Puma, Lakme, Samsung, and Samsonite.
Amit Bagaria, VP – Business at Paytm announced,
“True power of online platforms is in connecting sellers and brands directly with the end customers. The platform that we have created for brands gives them complete control of their online presence.”
A win-win deal for Brands, Buyers, Sellers and Paytm
Launching 1000 independent e-stores of reputed brands is a huge strategic move, which will benefit all the parties involved. Here’s how it will help brands, buyers, sellers and Paytm:
- For brands – They get to maintain complete control of their business. It is easy to keep an eye on sellers, pricing, stock and promotional activities. Brands can also link its physical stores and generate offline sales
- For buyers – Superior shopping experience and direct engagement with the brand
- For sellers – Authorized sellers can communicate directly with brand owners instead of just the marketplace and get more visibility. There’s a possibility of product pricing & promotional campaigns to be more seller friendly than the unbelievable ecommerce discounts as brands will have control over that
- For Paytm – This collaboration will help the marketplace to increase its market share and give a stiff competition to Amazon, Snapdeal and Flipkart
“Brands stores will help our brand partners choose and independently control the merchants who sell their inventory, pricing and promotions. These would be spaces where they can run promotional campaigns specific to their brands. Brands will also be able to choose what type of analytics they want to see. Also, we will help the brands understand the traffic and the consumers,” revealed Bagaria.
However, unauthorized sellers of the brands can also continue to sell on Paytm.
Brands to the rescue
A lot has changed in the post-FDI ecommerce world. Online biggies are exploring new ideas to stay the most dominant player at every curve since heavy discounting is no longer possible. And big retail brands seem be every etailer’s favourite.
A couple of days ago IOS reported how Flipkart is working on ‘Brand Stores’ and has already tied-up with Bosch, HP, @Home, Puma, Peter England, Samsung, Vu Technologies, and Wildcraft. Now, Paytm has adopted a similar strategy.
Will this offline-online partnership work well? Will it help to stabilize the retail industry? Please share your views with us.