Online fashion platform Myntra is eyeing Rs 500 crore revenue over the next three years from the jewellery vertical on its platform.
As part of its expansion plans, it has partnered with Tata Group’s jewellery brand Tanishq.
“As part of the partnership, Mia by Tanishq , a fine collection of work-wear jewellery will now be available on Myntra. The jewellery is designed especially for the modern working women and the range includes earrings, rings, bangles, pendants and bracelets, priced between Rs 3,000-50,000,” Myntra Head ecommerce Platform Prasad Kompalli told PTI.
Myntra to relaunch desktop site a year after going mobile-only.
He added that the foray into the fine jewellery segment is aimed at making Myntra a major online destination for purchasing jewellery.
“We are looking at a revenue of Rs 500 crore in the next three years from the segment. We will also bring in more choices for the customers,” he said.