Myntra partners with Tanishq to sell fine jewellery online

Editor | Sep 10, 2020

Online fashion platform Myntra is eyeing Rs 500 crore revenue over the next three years from the jewellery vertical on its platform.

As part of its expansion plans, it has partnered with Tata Group’s jewellery brand Tanishq.

Myntra to relaunch desktop site a year after going mobile-only.

He added that the foray into the fine jewellery segment is aimed at making Myntra a major online destination for purchasing jewellery.

Deepika Tewari, General Manager Marketing (Jewellery Division) at Titan Company said the association will help the firm widen its reach and cater to a larger audience of working women who are increasingly shopping online.

The overall jewellery category in the country is currently estimated to be about Rs one lakh crore and around 80 per cent of this is contributed by fine jewellery category.

Around 2% of the overall jewellery market in India is retailed online.

Source: Times of India

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