Flipkart has partnered with TUNE, to enhance its mobile marketing platform. Tune’s Marketing Console will assist Flipkart bring together its mobile marketing campaigns by providing insightful analytics in terms of measuring and optimising the paid, earned and owned ones. It is understood that Snapdeal and Amazon have already tied up with TUNE for similar customer experience services.
Flipkart is one of the biggest sellers of smartphones in India (averaging 15 million units per month)
Flipkart’s mobile app regularly features as one of the highest ranked apps in India
“Mobile growth is an integral part of our business strategy. We foresee the majority of commerce in India happening through mobile devices. We have chosen TUNE Marketing Console to help us achieve our customer acquisition goals via superior performance marketing,” said Mausam Bhatt, Head of Growth for Flipkart.
Sell more, sell easy with Browntape!
Find out details
Year-on-year the mobile shopping revolution continues to grow in India, with some etailers claiming that up to 80% of their online sales comes from the pocket device. Emarketer estimates that in 2016 smartphones sales in India will rise 30% which will take the current staggering figure of 167.9 million to much greater heights. Furthermore, by next year the number of India’s smartphone users is expected to leapfrog above America and move just behind leaders China.
“We couldn’t be more excited to welcome Flipkart to the TUNE family. India is widely seen as the next big growth region for mobile marketing, and companies like Flipkart are leading the charge in India’s mobile revolution. Having Flipkart place their trust in TUNE is hugely validating to the quality of the service we provide. As mission control for mobile, TUNE Marketing Console gives marketers the power to measure mobile app marketing like never before. We have every confidence that Flipkart now has all the insight they need to make better and more informed decisions,” stated Peter Hamilton, CEO of TUNE.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
Leave a Comment
