Online marketplaces Flipkart, Paytm and Snapdeal were the top 3 ecommerce players that received most of the funds in 2015. Naturally these funds were utilized to make their businesses stronger than the previous year. Investments, acquisition & mergers were the areas where etailers channelled their accumulated funds.
This Deal Street Asia report states how Flipkart, Paytm and Snapdeal were aggressive in their acquisition strategy in 2015. Here’s a roundup of investment and acquisition deals sealed by online marketplaces.
The ecommerce leader’s aim was to get hands on mobile-focused companies in 2015 to augment their mobile platform. Other acquisitions were centred around logistics & supply chain and building its ad network.
Paytm backed many start-ups across various ecommerce categories. Unlike Flipkart, Paytm’s acquisition & investment strategy had no set pattern. From hyperlocal start-up to aggregator for auto rides, the marketplace dipped into many sectors.
Online marketplace Snapdeal was on an acquisition spree in the year gone by. The company made it clear at the beginning of the year that it was looking to acquire companies and was willing to pay any price, if it would add strategic value to the business.
In 2015, all the three marketplaces invested heavily in start-ups that will help them to improve their respective logistics, mobile technology and advertising network in the long run. Let’s see which start-ups find takers in 2016.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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