Omni-channel fever is spreading across the retail industry! Dubai based MNC Landmark Group recently launched its ecommerce portal.
The retailer that owns Lifestyle and Max fashion outlets announced the news about its latest endeavour – LandmarkShops.in.
Kabir Lumba, MD of Lifestyle International shared, “With this we look forward to expanding the market of these brands (Lifestyle and Max) by making them accessible to customers across the country, including the cities where these brands have yet not established a physical presence.”
It was already anticipated that in 2016, retailers will adopt omni-channel retailing in a big way. And as if on cue, within the first week of the New Year, Landmark launched its ecommerce site.
Landmark’s Ecommerce Business Head, Savitar Jagtiani said, “The Indian E-commerce market is both massive and hyper-competitive. We plan on growing rapidly, achieving profitability as soon as possible.”
According to the ET report, the company’s UAE online site grew by an impressive 208% year on year in their second year. The retailer plans to duplicate the same success in India.
Omni-channel, Click-and-mortar or online-to-offline (O2O), call it what you like, but a blend of offline and online is what retailers want to offer shoppers. Two weeks back retailer Spencer entered the online space. Tata Group entered much earlier with My247market.
Will independent ecommerce sites like Landmark Shops do better than existing online marketplaces like Amazon, Flipkart and Snapdeal? Or will they struggle to survive? What do you think? Please let us know your views.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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