In recent weeks we have heard a lot of news surrounding fashion etailers, Myntra and Jabong. Ecommerce marketplaces, Amazon, Snapdeal, and Flipkart have also spilled the beans on their fashion categories. Growing nicely on the sidelines another brand aims to join the party.
Koovs has witnessed a 3x jump in sales recently, thanks largely to its brand awareness campaign during the period 21st October to 31st December 2015.
“With highly targeted media and a standout creative, we have achieved impressive cut-through compared to brands with much higher spend profiles of three-five times ours,” said Mary Turner, chief executive officer (CEO), Koovs Plc.
Koovs, which stocks its own label along with over 150 International brands estimates the online fashion industry to multiply 5 times by 2020 and reach 7.5 billion pounds. By this time it plans to be the market leader for the affordable fashion segment.
“We have a clear strategy to build India’s leading fashion destination, underpinned by clear financing and investment plans which are on track. Our priorities are to build on the positive momentum of our initial marketing campaign, further develop our product ranges and accelerate growth into the new year,” stated Turner.
“Following completion of the capital-raising announced today (Monday), and along with the £1.1 million directors’ subscriptions in October 2015, the company will have raised approximately £5.6 million which will be invested in increased marketing and the broadening of the product range as well as to invest in capital expenditure and fund working capital as the company continues its rapid growth trajectory,” explained Turner.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
Leave a Comment
