Online discounts still dished out aplenty by ecommerce marketplaces

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Alibaba recently broke the world record for online shopping on Singles Day, which made us all curious to see how similar traditional shopping days such as Black Friday and Cyber Monday would fare in comparison. The good news for shoppers was that this year eBay brought Black Friday to India for an extended period. There was also great news for Indian online sellers, as Amazon allowed you guys to take part in the Black Friday shopping bonanza in the US.

During the recent Diwali sales, we saw that online marketplaces did not offer as excessive discounts as last year, which brought a smile to offline retailers. There were even reports that some online marketplaces increased the maximum retail price of some products to exaggerate the discounted prices. As online marketplaces started to talk of profitability, we saw factors such as on-demand delivery starting to steal the limelight, but judging by this weekends sales it looks like outrageous discounts is still the name of the game.

Jabong’s Black Friday weekend sale

Fashion etailer, Jabong who carried out its Durga Puja Festive offer, Dhanteras 101 prices offer and Diwali Super Style Fest recently, launched its Black Friday Sale this weekend, which ended on Monday. It offered leading brands with discounts ranging from 30% to 60% on clothing such as tops, dresses, denim, winter-wear and accessories.

“We wanted to do something special for our visitors this year, which is why we’re introducing our Black Friday Weekend sale for the first time. We have brought a vast range of international and local brands featuring both party wear and winter pieces to indulge in for this season. We at Jabong believe in pampering our visitors so they have the convenience of shopping their favourite fashion brands at the best prices and receiving top class service from the comfort of their own home on our app or website,” said Nils Chrestin, Interim CEO at Jabong and Group CFO of Global Fashion Group.

Flipkart’s ‘Made in India sale’

To coincide with the global mega sale weekend of Black Friday and Cyber Monday, Flipkart showed its patriotic colours and carried out the ‘Made in India’ sale, offering… yes you guessed it, incredibly discounted prices!

  • 20% discount was offered on handmade made products (leather bags, books, desk organisers, soaps, essential oils and skin care)
  • 30% discount on famous personality merchandise (Nehru Jackets, Gandhi frames)
  • 40-60% discount offered on Indian writing books and translated fiction
  • 70% discount offered on selected jewellery (Kundan, Terracota, Temple & Hyderabad Classic pearls)

Snapdeal also discounting

As we approach Christmas and New year, it looks like delicious discounts will continue to dominate the front and back pages of tabloids and also dictate the pace of ecommerce growth in the country.

Snapdeal who aims to overtake Flipkart and become the leader has also dropped unofficial hints that it would be heavily discounting.

“There haven’t been any changes to our regular business schedule over the past week, and we don’t expect any wholesale changes either,” a Snapdeal employee said on condition of anonymity.

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