Ecommerce is constantly growing and evolving over the years. With 2015 coming to a close, it is time to look forward to what 2016 has in store for ecommerce. Particularly, let us look at the trends in mobile.
Top trends for mobile in 2016
Online sellers should concentrate on keeping the shopping experience a personal affair. Experts advise that shoppers should have a hassle free shopping experience, especially when shopping via a mobile.
Sellers and marketplaces need to also look into prompt delivery. The current issues with delivery and logistics need to be sorted out to ensure that the customer gets the delivery on time.
Mobile payment options should be increased and made more robust. Studies show that 82% of smartphone users use their phones to browse products before they make the actual purchase.
Catching the buyer’s attention
Sellers will be using ‘micro moments’ to catch the buyer’s eye. Micro moments are used to divert the customer’s attention, and use their circumstances and interests to nudge them to make a purchase.
Hybrid commerce is slated to be big in 2016. A combination of physical stores, online stores, and mobile stores will be required to make the best out of ecommerce.
Mobile shoppers can look forward to increased mobile security. Payment options will be made more secure, and shoppers will be able to directly check out their purchase from their mobile.
Apart from this, there is likely to be a boom in the shopping behaviour of buyers in the smaller towns and cities. Mobile is going to be big in 2016, therefore online sellers and marketplaces need to capitalise on the opportunities, and evolve with the times, in order to make the most of the wave.