This week seems really fashionable to be associated with the world of online fashion. We heard about Jabong trying to turn its woes into wows, while Myntra was looking closer to home to build its empire. Ecommerce marketplace, Amazon proclaimed fashion as its fastest growing category with upto 700% growth recorded. Snapdeal also came up with a similar analysis, clocking upto 250% growth over the previous 12 months. Flipkart who launched its children’s fashion platform this week, also insists that fashion is its fastest growing line, expanding at 10% month on month.
3 Reasons for online fashion’s runaway success:
- Easy and free returns
- Innovative visualization tools
- Abundant customer reviews
Passion for Fashion
Flipkart which released a fashion trends report recently has launched trendstalk to enhance the experience of its fashion sellers. Trendstalk will help its sellers forecast the future based on global trends.
Flipkart has joined hands with Italian fashion house, Pitti Immagine and India’s Arvind brand. Designers such as Timzy Batra and Prihvi Rao have also been roped into to provide the expert knowledge to fashion sellers on its marketplace.
“With this, sellers now will have access to specially developed technical fashion content for style and design operators, designers, creative directors, buyers, clothing companies, producers and exporters in India, including both offline and online retail. Initiatives like this will help sellers break out of traditional design set-up through globally targeted tools and trend application methods,” said Annou Iyer, director at Pitti Immagine India and TrendLAB Fashion Solutions.
Trendstalk will provide assistance with:
- Colour palettes
- Fabric direction
So far 200 fashion sellers have enlisted on the Trendstalk platform and over 2,000 designs have been produced. Flipkart is aiming to onboard 5,000 fashion sellers onto the platform and eventually wants to create the street cred of a one-stop portal for the lucrative fashion industry. Flipkart will also organise workshops as part of this initiative.
“With this move, we are essentially democratizing fashion and giving a chance to budding designers, exporters and brands to create a niche for themselves in line with current and next season trends. This data was earlier only available to big fashion houses and brands,” said Rishi Vasudev, VP (fashion) at Flipkart.