Online consumers have been spoiled for choice recently with Snapdeal promoting a different category on its platform, during its festive sale every Monday. From electronics to penthouse apartments, anything and everything is being sold thanks to the power of ecommerce.
Food for thought
Since Monday, Snapdeal started allowing its customers to register to purchase Maggi noodles, after the online marketplace tied-up exclusively with Nestle recently. Maggi noodles was temporarily banned in India due to health and safety issues, but after the ban was lifted the company did not waste any time in attempting to claw back the losses it sustained over the last five months in which its popular product spent in the wilderness.
Boon for exclusive online grocery category
Lucky for Nestle, the appetite for Maggi noodles did not go away and it is reported that 60,000 Maggi welcome kits were sold by Snapdeal within the opening 5 minutes of the flash sale, without even using Bollywood brand ambassadors. A flash sale is an ecommerce selling model where a deal is offered on a single product for a limited time period. The consumer behaviour witnessed was another step in the right direction for the impulse food and exclusive online grocery category. IOS recently reported on the phenomenon, which you can read about here.
Maggi also provided further add-ons in the welcome kit which would give you online sellers a healthy tip has to how to sweeten the deal, when selling online.
Maggi’s introductory kit sold on Snapdeal includes:
- 12 packs of Maggi
- A 2016 Maggi calendar
- A Maggi fridge magnet
- Maggi post cards
- ‘Welcome Back’ letter
“We are really excited about our partnership with Nestle to bring Maggi back to consumers across the country. There has been much anticipation for the return of one of the favourite Indian brands and we are delighted to be the exclusive online partner to deliver Maggi back to the customers. We have witnessed a phenomenal response to this sale from customers across the country. We are happy to make this Diwali truly special for them,” said Tony Navin, Senior Vice President, Partnerships and Strategic initiatives, Snapdeal.