Etailer, Lenskart which specialises in all kinds of eye wear aims to become profitable by 2017. According to its founder and CEO Peyush Bansal, the company is already ‘contribution margin positive’, which means at an operational level it is earning profits. It now aims to show a positive figure in terms of earnings before interest, taxes, depreciation, and amortization (EBITDA).
Lenskart also announced it was looking to invest 60 crore into expanding its manufacturing capacity in New Delhi. This would allow it to increase its daily output of frames from 5,000 to 20,000, which is a huge jump. If the average optician takes 20 minutes to manufacture a pair of glasses, Lenskart suggests that it can make 3 pairs in 50 seconds, while maintaining better quality.
Lenskart is also aiming to grow its offline presence by adding 250 stores per year. Currently Lenskart has 100 franchised stores where customers prefer to try on different frames, before placing their order online. Lenskart also created a 3D virtual trial room, that allows customers to feel like they are in physical store when experimenting with various styles of spectacles.
“We are really generating the trial and trust factor. In our view e-comm is beyond a desktop — it’s about building accessibility,” said Bansal.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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